Unveiling Zug’s Bitcoin Stars: Revolutionizing Finance with Cryptocurrency

Discover the leading Bitcoin startups in Zug, Switzerland, pioneering the future of decentralized finance.


Zug, Switzerland, known as “Crypto Valley,” is a hotbed of innovation when it comes to blockchain and cryptocurrency. In this article, we dive into the vibrant Bitcoin startup ecosystem in Zug, showcasing 15 groundbreaking companies that are reshaping the financial landscape. From trading and asset management to data analytics and luxury markets, these startups are at the forefront of the Bitcoin revolution.

Cardano Foundation

The Cardano Foundation is a prominent blockchain and cryptocurrency organization. Led by founders Charles Hoskinson and Michael Parsons, they are actively working on leveraging Bitcoin’s technology to create a seamless bridge between blockchain and traditional finance.

Bitcoin Suisse AG

Bitcoin Suisse AG provides a comprehensive suite of services, including trading, prime brokerage, custody, and lending. With a solid reputation in the industry, founders Arthur Vayloyan and Niklas Nikolajsen are spearheading the development of the crypto-finance ecosystem.


Valour, now acquired by DeFi Technologies, specializes in issuing Exchange Traded Products focused on digital assets. Founded by Johan Wattenström and Olivier Roussy Newton, Valour is unlocking the potential of Bitcoin and blockchain in asset management.


Glassnode generates innovative on-chain metrics and tools for digital asset stakeholders. Co-founded by Jan Happel, Rafael Schultze-Kraft, and Yann Allemann, Glassnode empowers investors with actionable insights into the Bitcoin market and blockchain analytics.


SIBEX offers a decentralized, non-custodial, peer-to-peer OTC dark pool for digital assets. With founders Daniel Haudenschild, Guilherme Sperb Machado, and Justin Smith at the helm, SIBEX is revolutionizing the way traders execute large orders securely and efficiently.


Idoneus is reinventing the luxury asset market by leveraging blockchain technology. With a focus on art, jewelry, real estate, and more, founders Jarrett Preston, Joseph Wilson, and Marco van der Weijden are creating a new paradigm for trading high-value assets.

KORE Technologies

KORE Technologies offers enterprise infrastructure solutions for digital assets. Founders Carla Bünger and Michael Guzik are dedicated to providing secure and scalable blockchain solutions for businesses venturing into the world of cryptocurrencies.


CoinMarketAlert provides cryptocurrency price alerts, news, portfolio management, and technical analysis. Founded by Bertram Seitz and Roderick Warren, CoinMarketAlert keeps investors informed and empowered in the fast-paced world of Bitcoin and cryptocurrencies.

GoodX Finance Network AG

GoodX Finance Network AG offers a comprehensive platform for managing assets from one interface with zero fees. Co-founded by Alex Novikovs and Roman Ganza, GoodX is streamlining the management of Bitcoin and other cryptocurrencies for individuals and businesses.


In an era dominated by digital transactions, Noteworthy emerges as a trailblazer by bridging the gap between physical currency and digital innovation. Noteworthy is revolutionizing the concept of banknotes by introducing physical representations of Bitcoin and other digital currencies. With Noteworthy, individuals can tangibly experience the world of cryptocurrency while enjoying the security and convenience of traditional cash.


In an era of increasing concerns over counterfeit products and a growing demand for transparency, Peeke emerges as a game-changer by harnessing the power of blockchain technology. Peeke is revolutionizing product identity, offering a comprehensive solution to ensure security, authenticity, and trust in the physical goods we interact with daily. With Peeke, consumers and businesses can navigate the marketplace with confidence, knowing that their products’ origins and integrity are safeguarded.


SprintX is a blockchain platform that enables entrepreneurs to launch their own decentralized applications. Led by founder José Rivas, SprintX provides the infrastructure for innovative Bitcoin-based projects to thrive


HealthyTail brings a new level of veterinary care to pets through blockchain technology. With a focus on genomic medicine and longevity for cats and dogs, founder Vladimir Suvorov aims to revolutionize pet healthcare using Bitcoin’s underlying technology.

21 Lectures

21 Lectures educates participants on the fundamentals of Bitcoin and related technologies. With a passion for spreading knowledge, their founders are dedicated to fostering a deep understanding of the potential and impact of Bitcoin in various sectors.

LNP/BP Standards Association

The LNP/BP Standards Association is a nonprofit organization overseeing layer 2 & 3 open standards and protocols for Bitcoin & Lightning Network. Dr. Maxim Orlovsky, among others, leads the association’s efforts to promote interoperability and innovation within the Bitcoin ecosystem.


Zug, Switzerland, is a thriving hub for Bitcoin startups, with each company making significant strides in shaping the future of finance. From trading and asset management to analytics and luxury markets, these innovative ventures demonstrate the immense potential of Bitcoin and blockchain technology. Keep a close eye on these Zug-based Bitcoin startups as they continue to drive the evolution of the crypto-finance industry.

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