Unveiling Utah’s E-Commerce Gems – 15 Innovative Companies Revolutionizing Online Shopping


Utah, known for its breathtaking landscapes and outdoor adventures, is also home to a thriving e-commerce ecosystem. Within this vibrant community, a collection of innovative companies is reshaping the world of online shopping. In this article, we explore 15 fascinating e-commerce startups based in Utah, each bringing unique offerings to the digital marketplace.

Kizik – Hands-Free Fashion and Functionality

Kizik takes footwear innovation to new heights, offering hands-free shoes that seamlessly combine fashion and functionality. With their ingenious designs, Kizik shoes allow wearers to effortlessly step into and out of their footwear without the need for laces or buckles. Embracing convenience and style, Kizik is redefining the way we approach footwear.

Particl – Empowering E-Commerce Insights

Particl stands as a beacon of innovation with its competitor insights platform, designed specifically for e-commerce businesses. By providing powerful tools for market intelligence, Particl empowers companies to make data-driven decisions, gain a competitive edge, and stay ahead of the game. With Particl, e-commerce entrepreneurs can unlock valuable insights to drive their businesses forward.

Shoptrue – Personalized Fashion Marketplace

Shoptrue delivers a consumer-centric fashion marketplace that offers a truly personalized shopping experience. By curating a collection of unique and trending fashion items, Shoptrue connects shoppers with brands that align with their individual styles and preferences. With Shoptrue, customers can explore an array of fashion choices tailored to their tastes, making every purchase a personal statement.

OrderProtection.com – Powering E-Commerce Success

OrderProtection.com is an all-in-one e-commerce revenue engine, CX management, and brand protection platform. By providing comprehensive tools, this platform enables businesses to optimize their operations, enhance customer experience, and safeguard their brand reputation. With OrderProtection.com, e-commerce entrepreneurs can focus on growth, knowing that their business is supported by a robust and secure platform.

Givego – On-Demand Expertise Marketplace

Givego has revolutionized the concept of on-demand expertise by creating a marketplace where enthusiasts can connect with experts and brands. Whether seeking advice on fitness, hobbies, or any other passion, Givego enables users to access real-time expertise through video chat, fostering learning and engagement. With Givego, users can tap into a wealth of knowledge and experience, helping them enhance their skills and achieve their goals.

Volcanic – Outdoor Retail Revolution

Volcanic has established itself as a trailblazer in the outdoor retail industry. Through its online platform, Volcanic seamlessly connects outdoor brands and retailers, creating a dynamic marketplace where customers can discover a wide range of outdoor products and accessories. With Volcanic, outdoor enthusiasts can find everything they need to embark on their next adventure.

Tangible School – Empowering E-Commerce Founders

Tangible School offers a unique on-campus 5-week course designed for founders of e-commerce brands. With a strong focus on practical skills and industry knowledge, Tangible School equips entrepreneurs with the tools they need to launch and scale successful online businesses. By providing a supportive learning environment, Tangible School empowers e-commerce founders to turn their visions into reality.

Viori – Sustainable Cosmetics for Conscious Consumers

Viori is dedicated to providing eco-friendly cosmetics, shampoo, and conditioner bars. With a commitment to sustainability and the use of natural ingredients, Viori offers a range of products that cater to the needs of environmentally-conscious consumers. By choosing Viori, customers can indulge in high-quality beauty products while minimizing their environmental footprint.

Vevano Home – Elevating Home Improvement Shopping

Vevano Home is a dynamic firm specializing in offering a diverse selection of home improvement products to its clientele. With an extensive range of products, Vevano Home provides customers with a wide variety of choices to enhance their living spaces. By combining quality products with exceptional service, Vevano Home ensures that customers find the perfect solutions for their home improvement needs.

Analytic Index – Driving E-Commerce Success

Analytic Index is a leading provider of analytics solutions for e-commerce brands and agencies. By leveraging data and advanced analytics techniques, Analytic Index helps businesses gain valuable insights into customer behavior, market trends, and performance metrics. With Analytic Index, e-commerce companies can make informed decisions to optimize their strategies and drive success.

Guide Shipping Protection – Streamlining Online Merchant Operations

Guide Shipping Protection offers a SAAS web application designed for online merchants, available for download on Shopify. This innovative platform streamlines shipping protection and provides merchants with comprehensive tools to manage and protect their shipments. With Guide Shipping Protection, online merchants can simplify their operations and ensure a smooth and secure shipping process for their customers.

HotWax Commerce – Omnichannel Order Management System

HotWax Commerce provides a robust omnichannel order management system for retail brands. With advanced features and seamless integration capabilities, HotWax Commerce helps businesses streamline their operations, synchronize inventory across multiple channels, and deliver a consistent shopping experience. By leveraging the power of HotWax Commerce, retailers can efficiently manage their orders and meet customer demands.

Krado Inc. – Empowering E-Commerce Through Technology

Krado Inc. offers a range of innovative solutions including SaaS, mobile apps, and consumer products/services. With their cutting-edge technology, Krado Inc. helps e-commerce businesses enhance their operations, engage customers, and drive growth. By leveraging Krado Inc.’s solutions, businesses can unlock their full potential in the digital marketplace.

PackYak Fulfillment – Efficient Fulfillment Services

PackYak Fulfillment is a trusted provider of fulfillment center and 3PL (third-party logistics) services. With their expertise in efficient inventory management and order fulfillment, PackYak Fulfillment helps businesses streamline their operations and deliver a seamless customer experience. By partnering with PackYak Fulfillment, e-commerce companies can focus on growth while leaving the logistics to the experts.

Grit Marketing – Unique Apparel and Accessories

Grit Marketing offers a range of hats, t-shirts, sweatshirts, and accessories that resonate with customers seeking stylish and meaningful apparel. With a focus on quality and design, Grit Marketing creates products that capture the spirit of adventure and inspire individuals to embrace their unique identity. By choosing Grit Marketing, customers can express their personal style with confidence.


Utah’s e-commerce scene is teeming with innovation, and these 15 companies are at the forefront of the revolution. From innovative footwear to personalized fashion marketplaces, from powerful analytics to sustainable cosmetics, each of these startups brings its unique contributions to the e-commerce landscape. With their trailblazing ideas and entrepreneurial spirit, these Utah-based companies are shaping the future of online shopping, transforming the way we engage, purchase, and connect in the digital realm.

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